WooCommerce Theme Development: The Importance of User Experience

WooCommerce Theme Development: The Importance of User Experience

The eventual effectiveness of a WooCommerce website is determined by how well it can present itself to a human visitor. The way this visual contact makes users feel has an impact on their acceptance of the site and how well it performs in comparison to competing websites. If the site is to live up to its promise and develop a solid web presence, a number of critical considerations must be taken into consideration.

By integrating these user-experience aspects, you are able to provide and create a unique selling assertion for the user or the consumers, which will turn them to explore more and more things which are available on your Woocommerce site and make use of the products and services. In this article, we’ll go over some considerations that every WooCommerce theme design and development company should without a doubt keep in mind while creating a WooCommerce website. 

What is UX?

User experience (UX) design is the process by which design teams make products that would offer engaging and interesting experiences for people. In this case, branding, design, usability, and functionality are all considered as part of the overall acquisition and integration process design.

Importance of WooCommerce UX design

You want your first-time visitors to have no trouble finding the information, products, or services they seek on your website. There seems to be no point in wasting your time in optimizing your site for the mobile users. Because as we have seen , people tend to make up their minds whether they want to stay on a website within a few seconds of arriving on the website. Therefore optimising your website for the mobile should always be your second thought, your first thought should be improving the User Experience for the customer visiting your website. Which in many premade themes that are available is not that good. So, people choose a good WooCommerce theme development company who can give you proper design where from UI/UX to everything tends to be perfect.

However, if you make it simple for customers to navigate through your site, they are more likely to continue browsing and exploring further pages. If a website is tailored to your specific requirements and preferences, you are much more prone to access it on your mobile device. Spending additional time & expense on WooCommerce UX design may seem like a waste to website owners, but in the long term, it will pay dividends.

You’ll lose visitors if your site doesn’t fulfil their expectations, because they won’t be able to navigate it. WooCommerce provides a uniform user experience right out of the box. If you’re wanting to attract more customers to your WooCommerce website or online store, you may do it by implementing a few simple design components.

Ways to improve UX of your eCommerce Store

1)  Loading speed

Providing a pleasant shopping experience to your consumers is dependent on the speed with which the information on your website is uploaded. Due to the fact that people have short attention spans, it is vital to capture their attention in the least period of time possible.

According to the research, If a website takes too long to load, a large proportion of visitors will close the site before even making any kind of purchase. They will prefer to shop from a website that offers a simple and quick purchasing experience.

2)  A well-structured and simple website

Imagine this if you enter a brick and mortar store and you see a bed sheet section on the bottom shelf and TV and book section on the upper two shelves how disoriented it will look? You want a bed sheet section with a pillow section. It’s possible that your eCommerce visitors will have the same reaction if your website’s navigation is poor. It may take longer for consumers to locate the items they require, and it may also make it more difficult to discover new items as a result of this.

So, what exactly does efficient website navigation consist of? It is decided by the characteristics of your target customers as well as their shopping habits. This will determine how your products are grouped together, as well as which categories are emphasized on your page’s primary menu.

Although there are no universally recognised best practises, there are a number of techniques that can be used to improve the user experience. To begin, choose your primary menu categories from the drop-down list. When you sell items that are suitable for both men and women, they are frequently among the most popular categories, along with the most popular products inside those categories.

Another thing you can do is you can make use of filters to assist the customers in finding the precise products they are looking for on your website. Among the most often used filters are those for categories, prices, colours, and sizes. For example, if a user navigates to the tops section, he or she can filter by type (crop top, long sleeve, etc.), rank the selections at the lowest price, and choose a colour and size. This approach will save you a significant amount of time that would otherwise be wasted skipping over product pages.

3)  Optimize for mobile

In today’s world, the most in-demand technology is mobile optimization, which allows consumers to multitask while on the go. Given the widespread usage of mobile devices, this is the spot where you must be at all times. A recent study by statista found that mobile devices account for 50 percent of all web page views. Additionally, all new sites  are crawled using Google’s mobile-first indexing process, which prioritises mobile devices over desktop computers. Google’s crawling, indexing, and ranking engines will now rank you for mobile-initiated queries based on the mobile version of your website, which is a significant improvement over previous practises.

Another important consideration is that mobile visitors are five times more likely to abandon a task if the site is not optimised for mobile devices. The fact that you are reading this should stimulate your interest in mobile optimization.

The development of a mobile-friendly website should be a top priority for your eCommerce user experience design, as this will broaden your client base and almost likely enhance your sales opportunities.

4)  Simple checkout process

When a consumer finds a product and decides to purchase it, your website should be optimised in such a way that they can complete the transaction as fast as possible. Improve the user experience by simplifying the transaction to the greatest extent possible. According to Baymard, 27 percent of customers abandon the checkout process due to the difficulty of completing the process. Social login is a must now-a-days as people can login into your site with just one click and complete the checkout process.

More importantly, provide a safe environment in which clients may place their trust in your company’s website. A safe website ensures that you have a pleasant surfing experience. SSL certificates, for example, increase the likelihood that customers will trust websites that have them. If you sell online, you should consider adopting WordPress eCommerce plugins and extensions that can help protect the personal and financial information you collect from customers.

5)  Providing Quick and Effective Service to Clients

If you want to create a pleasant customer experience, it is vital that you make it as simple as possible for customers to get in touch with your company. Clients should receive a response as soon as possible if they have any questions or require further information. Your customers will be amazed by your rapid response and will return to the site if you are able to meet their needs.

Client inquiries are best responded to using live chat, which is the most efficient manner available. In many cases, people prefer to visit other websites rather than wait for a response by email because the process is time-consuming.

6)  Wishlist option

For some consumers, adding things to their shopping basket represents a major time commitment. They may enjoy a product, but they may want to continue looking for different products to compare towards the end of the process. If they are undecided, they may decide to keep the items in their possession until a later date. Allowing consumers to keep items before making a purchase, for whatever reason, allows them to shop comfortably and without feeling pressured while they are there.

7)  Be on social media

No matter if it’s a criticism or a praise, social media will capture it all. It is one of the most effective techniques of communicating with your clients, irrespective of which platform they use to communicate with you. Customers develop a perception of value from having a consistent and active presence across a variety of platforms. Obtain critical feedback about your brand and sort out any flaws in the user experience by conducting focus groups and surveys.

It is through customer reviews that customers may communicate with one another. In a survey conducted by Nielsen, 84 percent of respondents said they would buy anything based on the recommendation of a friend, and 71 percent said they would buy something based on social network referrals. As a result of removing doubts and improving the user experience, customer reviews assist visitors in creating trust in your brand.

eCommerce User Experience is Essential

Providing a better customer experience on an ecommerce website has become increasingly important in recent years. With more than 90 percent of the world’s customers expected to connect with online businesses by 2021, the customer experience on your ecommerce site must be a top priority for you. This list of nine recommended practises for improving the ecommerce customer experience is a fantastic place to start when it comes to updating your online store’s appearance and functionality.

Do you have an e-commerce website that you run? Do you wish to improve the user experience in your ecommerce store?

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